A PR Girls Guide to Maximizing Your Networking Efforts

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Office politics can be deadly and sometimes even unavoidable, but reduce your involvement in them wherever possible. Don't gossip or get involved in it when others do. I've seen instances where bad blood developed among employees who kept "whispering" rude things about people they didn't like through instant messaging services. Guess what happened when one of them left their computer unattended?

Everyone got a free trip to see the VP of HR and all of them were gone within a few months -- except the target of their discussions! The person you hired might wind up being your boss one day, and your manager might get transferred elsewhere then transferred back to become the one in charge again.

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I have seen both instances happen in real life, proving that staying on a friendly or at the very least neutral basis with everyone possible is always the best policy. Everyone vents about the job at times.

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We are a vent-oriented society. Unless you're an ice cream tester or a gourmet food critic, chances are your job produces stress.

What is PR (aka Public Relations)?

Griping is okay -- so long as you do it to your significant other, relative, non-work friend, or dog. Keep it outside the company if you can, though.

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Always up. You gripe to me, I gripe to my superior officer, so on, so on, and so on. I don't gripe to you. I don't gripe in front of you. You should know that as a Ranger. Managers should never display frustration about the company to their staff. It will trickle around; that's a guarantee. Getting paid to complain about work while you're at work is a little over the top and just fosters an unhealthy victimhood culture.

If there's something you can do, do it. If not, address it through the healthiest means possible. Go out of your way to make new hires welcome. Don't act like you're part of the "Old Timers" network and these young upstarts are trying to crash the party or intrude on your home ground.

You once lived through the first day on the job, too. It's not just for the sake of being friendly and making people feel at home; remember tip 6 — that new hire might be a VP in five years. I'm not saying this to suggest buttering people up or acting like a conniving politician so you can maximize your advantages. Rather, I'm emphasizing that everyone plays an important role in a business and even the intern building workstations deserves a "Welcome to the company.

Let me know if there's anything I can help you with. Mistakes will always be made. In IT, they can be disastrous. I've seen routing loops caused by two switches linked together twice, servers accidentally unplugged, Active Directory OUs mistakenly dragged and dropped and thereby breaking group policies, and so on and so forth. It's not enough to acknowledge errors on your part -- but it can be tricky when you know someone else caused the problem and management confronts you to explain it.

If your coworker Ted clicked Shut Down instead of Log Off when disconnecting from the Exchange server and management wants to know why email is down, "Ted did it! In those instances, I recommend asking Ted to talk to the boss and explain what happened on his own. If he's unavailable or perhaps tied up frantically mounting the Exchange databases and someone in charge presses you for more information, you should describe exactly what happened.

However, do so from the standpoint of an impartial observer: "Mistakes were made.

Social Media Leveraging Social Media to Increase Your Visibility: AAUW

Ted can describe what happened better than I, and I want to make it clear I'm not throwing him under the bus here, but the server was shut down accidentally. I most certainly did, and I still have it on top of my fireplace! Due to its controversial message at a controversial point in time in the United States, this communication campaign ended up generating 1.

The results of the campaign were far greater than imagined: achieving a better reputation for the company as a progressive, forward-thinking brand.


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If you are using your iPhone just for calls, text messages now and again and to check the weather forecast, you may not be experiencing what an iPhone really is… This is what Apple tried to communicate through a series of TV and Internet advertisements throughout in promoting the launch of the 5s product. Crazy funny! Because this is one of the most successful campaigns of the year and for sure one of the most profitable.

It was extremely viral. Several celebrities including Mark Zuckerberg, the CEO of Facebook, where this campaign was most popular , bloggers, and a lot of social network users spontaneously participated in this action to raise awareness. Here you can see a Youtube playlist of the most viewed Ice Bucket challenges. They repeated a similar action this year with their video named: Thank you, mom. In a mere two days, the video was viewed over 2. With this in mind, Save the Children developed this campaign and decided to launch a digital and global video in order to present this idea: what would happen if London were Syria.

In the video, we can see how the life of a girl is destroyed in just one year because of the ongoing war.


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There were more than 24 million views of the video in just one week. The campaign was launched on 5th March to coincide with the anniversary of the start of the Syrian crisis. The campaign has calls to action laced throughout the entire video and website content. Instead of being self-serving, PR provides third-party perspectives about the industry to the press, bloggers, analysts and influencers, expertise through speaking engagements, and contribute thought leadership articles, and engage in social media.

Steve Stratz — Illuminate Public Relations PR has evolved with technological advances and its role in management has increased. Nancy Tamosaitis — Thompson-Vorticom, Inc. Public relations is the art and science of sharing genuine, credible, relevant news and information to grow, maintain and protect brand acceptance, awareness, reputation and sales, when appropriate.

Public Relations creates measurable, fact-based conversations, events and activities conceived to generate positive, third party endorsements and target audience buy-in. Deborah Weinstein — Strategic Objectives Using traditional and digital media free of charge to educate and inform public masses about relevant issues and stories that are worthy of sharing and that have an impact on people.

Public relations requires a creative, compelling, and concise approach, with a deep sense of the art of story-telling through our emotions and humanity.

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